Television timeout

A television timeout (or TV timeout), is a break in a televised live event to allow television advertisements to be shown. This has the advantage of allowing the networks to take an advertising break without causing viewers to miss part of the action.

Programs making use of timeouts are usually live-action sporting events. However, other live programs occasionally make use of timeouts for advertising purposes, such as the Eurovision Song Contest.

Use by sport

References

  1. ^ Abt, Samuel. "ESPN Positions Itself to Take on Europe," The International Herald Tribune, Monday, January 25, 2010.
  2. ^ NHL to implement another rule change for icing, kuklaskorner.com, November 23, 2008, http://www.kuklaskorner.com/index.php/rbh/comments/nhl_to_implement_another_rule_change_for_icing/ 
  3. ^ NBA Scoring and Timing Rules Section VII part d